Do People Really Scan QR Codes?

stats courtesy of ComScore.com

According to statistics published at ComScore.com, 20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011.

Wow!  20.1 million is a lot more than I expected!  I have scanned a few QR codes myself and so far, I fail to see what the fuss is about.

For all the trouble of pulling my mobile device from my pocket, and conjuring up the QR reader app,  I have often been rewarded with more commercial message, or a duplication of information about the product that is already printed on the page.

Maybe there are some valuable payloads lurking behind a few of the QR codes out there but I have not found many  so far. I am sure the QR code works very well as a logistics tool for tracking inventory, and delivery, but as a marketing device, I give it a D-.  If there are folks who stand to gain from the use of this device as a marketing tool, I would advise them to take heed.

I have an idea for a new, and improved, QR code that I would certainly welcome as a consumer.  The  QR code 2.0 would double as a crossword puzzle.  When you scan the code you receive the clues for across, and down needed to work the puzzle.   Here is an example.  The design of the QR code certainly lends itself perfectly for this dual use. I picture myself and others grabbing up marketing material featuring this new QR code and retaining it in a safe place near my favorite chair simply for the puzzle value, as I do the LA times.

If you happen to take this idea and run with it and become a bazillionaire in the process, please consider shooting a small honorarium my way. I will be watching my junk maill for your marketing material.

Website Design and Repair – Orange County

 

Things That Put a Smile on Your Face at the Holidays.

Holiday Parade - Orange County, CA

 

I Am Becoming a True Believer in Acupuncture!

I have been receiving regular acupuncture treatments for some time now. I am becoming a true believer. What I did not realize is how much acupuncture treatment can help our appearance.  I have seen startling before and after pictures of patients who have lost double and triple chins through acupuncture treatments.

I like the philosophy of Eastern medicine.  They tend to use the body’s own energy to heal, rather than wait till something fails and cut it out.

If you have questions about what acupuncture can do I invite you to visit This site for an acupuncture clinic in Laguna Hills, or this site for an acupuncture clinic in Long Beach.

 

Sincerely,

Bill Fletcher

Good Luck.

 

Discover Your Marketing System Gaps

My friends at Duct Tape Marketing are holding a great seminar.   Here is the scoop:

Marketing your product or service has never been more confusing. The explosion of marketing options online has greatly complicated your marketing strategy process. However, if you approach marketing as a system it becomes much easier and more effective. In this 2 hour workshop you will discover where the gaps are in your current situation, what you can do to fill those gaps, and grow your business.

You Will Learn:

• How to Develop a Strategy First
• Finding the Tactics that Work for Your Business
• The Logical Path of The Marketing Hourglass
• Creating a Total Web Presence, not Just a Website
• Orchestrate a Lead Generation Trio
• Beyond Lead Generation to Lead Conversion
• Live by a Marketing Calendar

Your investment is 2 hours of your time and $30.00. Register before May 17th and grab the early bird price of $20.00, but you’ll still need to invest the 2 hours. I promise to make it worth you time. If you don’t think your time was well spent I will refund your money. What are you waiting for?

When

Monday May 23, 2011 from 9:00 AM to 11:00 AM PDT

Doors will open at 8:45 AM and we will start and end on time

Where

Sandler Training Center
17701 Cowan Ave.
Suite 120
Irvine, CA 92614

Contact:

Phil Lauterjung
Integrated LeadGen Results
phil@ilgresults.com
949.582.9310

The Web Handyman highly recommends this seminar.

 

Jake Absolutely Rocks the Ukulele

Unbelievably beautiful music from the Ukulele.

Courtesy of Jake Shimabukuro.

 

Memories of KC6

Every year a couple of my old riding buddies get together and go out to play again in the desert. This year we got to introduce Zach, Gary’s eldest, to the tradition. Here is the proof from this years adventure.

 

The Rocks Whisper to Larry Martin

The wife and I were down at the harbor tonight. We had the pleasure of meeting Larry Martin, a photographer and rock whisperer. Here is Larry at work.

Here is Larry’s website.

 

The ’55 Chevy Bel Air has Been Framed.

The crew at Canyon Rods has taken delivery of a beautiful custom chassis by Art Morrison to serve as the foundation of the complete restoration of a locally owned ’55 Chevrolet Bel Air.

 

Renu Medical Spa – The Cal Tech of Skin Care.

Renu Medical Spa is a client of mine.  I have been doing some Internet marketing for them.  Lately we have been focused on all the beauty treatments they can perform with lasers.  They have a laser machine with a number of different attachments that allow them to perform a wide variety of treatments from removing wrinkles from your face, to removing hair from your back.  This thing is amazing!    It must be very involved to try to learn how to use it properly.  I wonder if they offer classes in laser skin care treatments at Cal Tech?

By the way, Renu Med Spa is offering some excellent specials right now on both skin care, and hair removal treatments for first time clients in San Juan Capistrano, San Clemente, Dana Point,  Laguna Beach, Laguna Niguel, and Mission Viejo, using their magic laser machine.

 

’55 Chevy Restoration has Begun.

Game on! The body is off. The Art Morrison frame is due any day, and the dream will soon start taking shape.

Check the Canyon Rods Blog for more images and to follow the restoration in process.